Honest beauty for dry, acne-prone skin.
I'm Kilee. I test foundations, concealers, and skincare on real dry, breakout-prone skin, then tell you what's worth it and what isn't. Ulta Beauty Collective '25. Represented by Zink Talent.
About Kilee
The creator behind @kileekearns, and the skin type she built an audience around.
Most beauty content is made for skin that behaves. Mine doesn't. It's dry and acne-prone at the same time, which means the products that clear breakouts usually wreck my moisture barrier, and the ones that hydrate usually clog. Finding what works has been a scavenger hunt for years, so I turned the hunt into the channel.
Every review runs on the same rule: I wear it on my own face first. If a viral foundation clings to dry patches or a "gentle" cleanser triggers a flare, I say so. That honesty is why the audience trusts a recommendation when I finally give one, and it's the only reason brands get real results from a partnership with me.
Off camera I run Kearns Creative LLC, my social media and influencer marketing practice, and I studied at Missouri State University. I'm based in Kansas City and work with brands nationwide.
Selected work
Sponsored integrations, long-term partner content, and the organic formats that built the audience. Every card links to the real video.
Kosas Revealer Concealer
Partner content built around a real problem: hydrating concealers that don't crease on dry, acne-prone skin. Positioned as a daily-use staple, not a one-off ad.
Watch → Sponsored · SkinfixSkinfix Resurface body care
#ad integration for glycolic renewing scrub and body lotion, framed for sensitive, acne-prone skin and summer KP. Product education in her own words.
Watch → Organic · SeriesFoundations: worth it or not
Viral foundations tested on dry, acne-prone skin. Which ones enhance dryness, which ones break you out, which ones earn a repurchase. Her signature format.
Watch → Organic · Updated reviewabout-face foundation, revisited
Long-term follow-up review after months of wear. Updated reviews are a recurring format and a strong fit for brands that want more than launch-week buzz.
Watch → Organic · UltaBrands I want at Ulta
Reply-to-comment format tagging Tower 28, Krave, MAKE, Catrice, Lawless, Kulfi, SOSHE, EADEM, and Danessa Myricks. Community-driven and brand-aware.
Watch → Organic · Beauty HistoryBeauty History Thursday: Vivien Leigh
Weekly educational series on old Hollywood routines and the brands behind them, from Elizabeth Arden forward. Proof she can carry a series, not just a review.
Watch → Organic · StitchTower 28 SOS spray
Stitch format responding to another creator, recommending a repurchase staple for acne, irritation, and redness. Shows how she joins conversations already happening.
Watch → Organic · SephoraPeace Out dark spot + acne serums
Affordable serum review for dark spots and breakouts on sensitive skin. Long-time user perspective, Clean at Sephora positioning.
Watch → Ulta Beauty storefrontCurated Ulta storefront
Shoppable video collections as an Ulta Beauty Associate Ambassador: hauls, K-beauty at Ulta, after-shower routines, body care, and haircare swaps.
Visit storefront →Capabilities
What Kilee brings to a brief. Every format below is one she already runs on her own channel, so sponsored work looks like the content people follow her for.
Sponsored integrations
#ad and partner content for skincare, makeup, and body care, written in her own voice with FTC-compliant disclosure. Kosas and Skinfix are live examples.
Honest product reviews
Worth-it / not-worth-it verdicts, first impressions, and updated long-term reviews. High trust because she says no on camera when a product fails.
Routines + GRWM
Acne-safe skincare routines under $25, after-shower routines, base makeup for dry skin, and get-ready-with-me formats built around a hero product.
Launch + haul coverage
New product and restock hauls at Ulta and Sephora, K-beauty roundups, and brand wishlists that name the products people are asking about.
Community formats
Stitches, replies to comments, and follow-ups driven by what the audience asks. The channel is a conversation, not a broadcast.
Educational series
Beauty History Thursday: recurring, research-based storytelling on beauty routines and the brands behind them. Proof she can sustain a series.
Shoppable + affiliate
Ulta Beauty creator storefront, Linktree shop collections, Sephora and Ulta affiliate links, and Amazon finds. Content that converts, not just reaches.
Ambassador programs
Ulta Beauty Collective '25 and Cocokind Brand Skin Squad '24. Comfortable in year-long programs, events, and multi-post campaigns.
Cross-platform delivery
TikTok first, repurposed for Instagram Reels and YouTube, with a "digital diary" vlog style on YouTube for longer-form brand stories and UGC.
Where to see her work
Four places, one voice. TikTok is home base.
TikTok · @kileekearns
49K+ followers, 3.4M+ likes. Reviews, routines, Beauty History Thursday, and sponsored work.
Instagram · @kileekearns
Reels, brand program highlights (UBC, Cocokind, CBSS '24), and life in the Midwest, New York, and Chicago.
YouTube · Kilee Kearns
Her "digital diary": longer skincare and beauty content, vlogs, and lifestyle for dry, acne-prone skin.
Ulta Beauty storefront
Shoppable collections as an Ulta Beauty Associate Ambassador: hauls, K-beauty, body care, haircare, after-shower routines.
Shop her current favorites, the acne-safe routine under $25, seasonal blush picks, and Amazon finds at linktr.ee/kileekearns.
Work with Kilee
Brands get an audience that trusts one thing: an honest reaction from someone with the same skin as them. That trust is the whole asset, so Kilee only takes partnerships she'd recommend anyway, and the content looks like everything else on her channel.
- Best fit: skincare, base makeup, body care, and clean or sensitive-skin lines sold at Ulta or Sephora
- Formats: sponsored integrations, reviews, routines, GRWM, launch and haul coverage, updated long-term reviews, UGC
- Platforms: TikTok, Instagram Reels, YouTube, Ulta creator storefront
- Also open to: ambassador programs, event and travel appearances, affiliate campaigns, capsule collaborations